Web Marketing Manager Position

jingruizm

From course gucci bags of study David of 5 years is beautiful gucci bags outlet tastes a of the net to buy a hand, at ordinary times gucci bags sale the job is contact with of as fashionable as of real gucci bags all kinds abroad brand. Since joining a company, its experience discounted gucci bags the deepest is " Chinese consequence " : "When original gucci bags just going, think international leather gucci bags big shop sign is bad contact with, but they listen to us come gucci bags outlet from China, very polite. " before designer gucci bags this, of David purchase experience the brand of home of main be gucci bags 2011 confined to.

In fashionable bound, gucci handbags buying a hand is profession of a kind of high end, can rise join of gucci bags crowd of brand business, channel, consumption. louis vuitton outlet News briefing of a fashionable dress, senior buy a hand gucci outlets to often be asked the first to sit.

The louis vuitton bags core of David works, the brand that accords with website fixed position certainly namely, collaboration that finds brand business to build stability next concerns. Beautiful tastes net interior to set a 7 people decision-making council, the element establishment such as category of degree of reception of the consequence according to the brand, market, product list of a brand, include brand of big shop sign of international a gleam of, international brand deputy card, world-famous stylist among them.

Buy a hand people busy, result from domestic on-line luxury consumes a gate already open. Came last year this year July, in the financing that amount of website of Chinese electron business affairs is 4.13 billion dollar, extravagant category is occupied 5.8% , financing pen number was occupied 11.2% . The data that releases according to watching international easily shows, luxury net of China of the 2nd quarter bought the market to trade 2011 dimensions achieves 3.45 billion yuan. Anticipate annual trades the forehead will achieve 16 billion yuan, chinese vogue consumes the purchasing power of the crowd to magnifying quickly.

China buys a hand

Nowadays, almost all and fashionable website can emphasize those who buy hand group building, for instance beautiful tastes a net to have abroad group to exceed 50, among them North America exceeds 20, europe has 15, the native land group that buy a hand exceeds 50; Walk along beautiful net to show overseas group to make an appointment with 20 or so, and the native land group that buy a hand has about a hundred person, predict abroad 2012 group goes to augment 50 people.

Research center of luxury of classics trade university carries out director Dr. Zhou Ting outside such explanation buy hand and common the difference that purchase: With paragraph dress, buyer is used to from S date, L date, XL date each take 5 in the dress of 3 kinds of dimension, "Does Taoist priest of the experience that buy a hand come what degree? L date can sell 10 in China, s date takes 5, XL takes two enough. Buy a hand to be able to be opposite cost, demand and popular trend undertake be judginged integratedly, especially advanced buy a hand, feel in the industry climb boil dozen old, yearly salary is basic 1 million above. " .

Walking along beautiful net to combine yellow interest of officer of father, chief strategy to look for the 3 gist that buy a hand to beg is, "Maths ability of good, negotiation is strong, enthusiastic tall " ; What Yang Peifeng emphasizes is hold popular trend " smell " , too middle commodity consumer looked to do not have a feeling, too the kinds or types of goods of lead is easy and slow-moving be bungled on him hand, wanted result is " just can precede the masses half pace " .

Beautiful tastes net CEO Yang Peifeng to admit, the old brand supply of goods of before the rank 50 is really bad to search, beautiful is tasted do poineering work inchoate, get like from abroad discount store goes to Aotelaisi sweep money. In his observation, up to now, website of domestic neither one can reach immediate strategy to cooperate with top luxury brand.

The explanation of yellow strong individual is, big sign is so good in business of Chinese ground store that big sign consider come nevertheless, had not responded the co-worker on the net for nothing. Bostonian advisory company (BCG) Lv of president of division of copartner, big China shakes to say, "To rich consumer, they still the praise highly actual contact in hypostatic door inn, and brand company also hopes through its spotless service maintains his plush figure, accordingly, the channel on the line is inspected only by brand business more is sale, communicate a kind of channel that serves with the client. The channel on the line is inspected only by brand business more is sale, communicate a kind of channel that serves with the client..

Come so, this go canvassing capacity that unusual trial buys a hand. If has a horological brand to prepare to enter China, a paragraph of typical go canvassing actor's lines may be such: "Does class locate preparation stands by day shuttle or Kadeya? Otherwise we are preferential an intermediate price, take the place goods on trial sale on the website. This is the benefit that the website sells, take consumer data set up a pole and see its shadow-get instant results, if exchange a hypostatic inn data one year,ability can go out come. Actually, the income that Chinese consumer envisages without you is so high, be inferior to lowering market of a bit education for commodity price to us, we have off-the-peg about a hundred 10 thousand users group, also saved you to make advertising money at random. " these are to buy a hand people commonly used " skill " , but brand business people be persuaded, going to what go to or pay close attention to because of them is the Chinese purchasing power that after these buy the back of hand, represents. Huang Jin ever had encountered tabulation trader of Europe, before some brands come in one year sale does not cross 100 million U.S. dollor, but come to China can magnify multiple, "We cut price with their your writing, neither one person rises can go " .

"I follow a brand of American to exchange views, the family comes up to ask, if give you Chinese market, how much can you sell? 3 years Chinese cable business consumed a crowd in the past buy ability and brand to upgrade to be able to see, we make many brands the sales promotion of a month is touched on family only store sales volume of 1 year. " Huang Jin says, take beautiful network the sales volume of individual SKU ever had achieved thousands of.

Luxury paths

Actually, to the website, the individual capacity that buys a hand is in operation initial stage is very main, its person arteries and veins and fame can be helped find a few right brands, but the development as operation, the fixed position of website oneself, dimensions and service are increasingly important.

Taste a net to be with beautiful exemple, its are at present online the brand of sale exceeds 500, much and brand business collaboration are used " consignment " operation mode, namely the merchandise stock that the website asks brand business withholds certain amount, the kinds or types of goods of the Chinese consumer preference that suits by the concentration that buy a hand organizes special performance to sell an activity especially, use in front next " special in a limited time sell " the form undertakes commodity is sold, wait for " sell especially " after the activity ends, brand business delivers goods according to sale status beautiful tastes a net, beautiful tastes a net to undertake sorting is packed kinds or types of goods carry amounts to consumer.

In the meantime, beautiful tastes a net to perhaps be become to a few strong brand category of season sell like hot cakes also can undertake batch is purchased directly. But below general situation, the acceptance keeping a copy that beautiful tastes a net to want to make certain sales volume only before the activity can, do not need to pay a good deal of commodity to purchase fund in early days, reduce commodity cost then, assure commodity price advantage.

Besides sell goods, brand people also often need a few valuable information, the website is for instance specific what design sells well in China, why can you sell well? What kinds or types of goods designs the aesthetic view that accords with a Chinese quite to wait a moment? In what is district kinds or types of goods more welcome? Suit to do activity of what promotion sales promotion again, a lot of brands people also hope website people provide such detail information, for instance, beautiful tastes a net buy a hand people can remind say, china compares popular blue this year.

David discovery, stylist brand and independent stylist brand, they go up to the net channel is interested most, because come to China cost of domestic set up shop is high, the initiative cost that sells on the net is very low, especially if have the client with good reputation group first-rate, be equivalent to free promotion. The net is tasted in beautiful, introduce include case bag, watch, adorn article wait for brand of stylist of international of 7 large category to already exceeded 200.

Magazine of Qian Xinrui fashion " SHOPPER thing " the almirah net that the publisher holds Li Jia of editor in chief concurrently to coagulated to establish to cooperate technically with international stylist brand this year. Simple for, almirah net makes an appointment with international to become through the autograph red stylist, the product them the formal sale with electronic business affairs. Ever served at JEAN PAUL GAULTIER of brand of class of French national treasure, BCBG of brand of American popular market, and the United States that appears in popular beauty drama again and again is become red brand CC SYKE, TREESJE is brought into by almirah net etc subordinate.

Li Jia coagulates express, "In fact, I observe domestic fashionable network purchases a territory most the problem of core is to do not have enough much better commodity " . Accordingly, be inferior to disentomb supply wider stylist brand.

According to Introduction Zhou Ting, the United States " special in a limited time sell " website Gilt sells it is the brand is hit not just lose money, channel of real replenish onr's stock comparatives to come from the atelier at stylist partly, because business of the brand in atelier work often buys a few work only, those who remain is right stylist will tell is reject, but this kind of product has design feeling, it is unique, may arouse the interest with partial distinctive consumer, stock cost is inferior. Zhou Ting notices, china's richest estate has fallen into disuse conciously a few so called " big shop sign " , turn and loving at reflecting its idiosyncratic, savoured stylist brand.

Inside course of study already somebody realizes this problem, for instance Huang Jin, Yang Peifeng expresses to will increase the strength that introduces stylist brand. Before beautiful tastes mesh with every month 5-8 the speed of the brand introduces international stylist brand and international tide card, but short-term inside still can hold to " special in a limited time sell " operation mode, after all capital uses efficiency tall, to consumer consumptive trend holds more agile.

Be aimed at Zhou Ting's view, david thinks, "Special in a limited time sell " the multitude that has one part fractionize euqally, "Really consumer blame sells at a discount to be not bought " , but, he agrees with Zhou Ting to say, do not put eye on big sign, the key is can careful ground discerns a stylist brand that has an outlook, in advance establishs connection.

But, "Sell especially " beautiful to going net just complements one kind, its strategy fixed position is a convention that fashionable name tastes sell terrace. In the light of Beijing east this plants the store integrated kind of competition of the website, huang Jin says, managing what fashionable category is short of is not money, however " person and the commerce that are based on a person concern " . Start because of fashionable industry of China later, commerce concerns building is to just begin only.

Advanced before long, yang Peifeng still saw to the United States the author of Gilt holds CEO Kevin Ryan concurrently, latter shared 2 many hours enthusiasticly with Yang Peifeng, do not have to Gilt mode any reservation. Besides planning to enter China inside 9 years, kevin Ryan still tells him, gilt also planned to add the channel that tastes when Ji Xin -- the path key that this means low is exclusive get the upper hand of no longer.

Be in probably before long future, luxury discount website of China people also can enjoy equal treatment: Deliver the vogue when season the netizen, but this kind to supply of goods accuse force, the time that still needs to comparative will breed.

(Dang Yongjia of our newspaper reporter also has contribution to the article)

Read related

Manage " frequent visitor "

On September 8 morning, the president Chen Renzhong of frequent visitor net appears unusually busy, because every week 4 afternoon, the product that the website can mail a form to give out network of a luxury to sell especially with report is premonitory. Since the line on this year May, frequent visitor net held luxury more than 10 times to sell especially in all meeting.

The ease that is the line on this year together still net, just reach product extension 500 SKU (unit of the smallest goods in stock) . The flagship store that this company is running below the line 800 square metre at the same time -- grant to surprise meeting.

These two companies that all are located in Shanghai have a common characteristic: Have resource of distinctive supply of goods. And this industry, whether to have stable supply of goods, deciding the competition ability of the company directly.

The president horse beautiful appearance of frequent visitor net ever was the president of group of JOYCE of inn of fashionable dress of Hong Kong costly brand, its great-grandfather and Ceng Waizu father hundred established to apply general merchandise of general merchandise He Yongan first in Shanghai respectively before New Year, its parents is the author of JOYCE. The brand such as GUCCI, VERSACE, MARC JACOBS, DKNY is the earliest it is introduce Hong Kong by JOYCE.

"The distinction with we and other luxury the biggest website depends on supply of goods, " Chen Renzhong say, "All kinds or types of goods of the line on us are as direct as brand business negotiation, although from the agent there take money, also can get the permission of brand itself first. " come so, below the circumstance that makes sure kinds or types of goods is to be tasted really, consumer can be obtained and brand brand shop purchases similar after service. Under photograph comparing, other website is taking goods to go up often " each shows special prowess " , wait like overseas area agent, Aotelaisi. Among them difference depends on, "The means taking money of website of majority home luxury is brand of steer clear of, those brand business do not know his goods is in their hand, also do not talk to go up service. Also do not talk to go up service..

Ease still net CEO Zhao Shoukun expresses, manage this kind of commodity, the link that supplies catenary to give an issue the most easily depends on supply of goods whether be being stabilized. "Luxury brand pays attention to the supply of goods that controls his very much, if kinds or types of goods is gotten in Duan Fang of a certain time too much, too too flush, can affect the high-end figure of the brand secondhand, " Zhao Shoukun expresses, "Not be to capital can be taken arrive. " according to introducing, the ease that Zhao Suo is in is costly limited company of electronic business affairs, its copartner is having the resource of Japanese luxury agent, "We are OK from Japan take over there one class agent when season commodity, partial commodity still can be accomplished as synchronous as Europe " .

the sale with respect to luxury, zhao Shoukun looks, "Home is sold in the luxury on the net should not be to erupt the growth of type, because luxury pays attention to fashionable brand pursuit, the precipitation that needs at least 10 years. " accordingly, the flagship store of its Shanghai grants to surprise meeting, provide service of the special performance that close store for high-end client, also established guide technically purchase adviser, look in Zhao Shoukun, "We are very much the client is client of the class that buy a hand, be familiar with this industry extremely " , provide the service that matchs only, ability moves client.

And Chen Renzhong also is having experience likewise. "The website names call frequent visitor, it is hope cause client group it is the those familiar luxury industries, person that has more intimate knowledge to the brand, is not the first or the new customer that buys the 2nd times group. " he expresses, "We hope to make frequent visitor into relatively small the community on numerous net, the people that is interested in vogue can be here each takes what he needs. The people that is interested in vogue can be here each takes what he needs..

In addition, compare a lot of luxury websites with low the notion that discount will attract discharge, frequent visitor net more those who care about is a website build " illicit close sex " . Chen Renzhong expresses, "Consumer use Baidu, Gu Ge can not search the quote on frequent visitor net, come so, the retailing shop that this won't pound a line to fall " . And Zhao Shoukun also cares the relation with brand business to safeguard quite. He expresses, "We plan reopen of immanent whole nation 3 years to set 20 experiences shop, obtain the credit of brand business further through network dimensions, make the supply of supply of goods more ample. Make the supply of supply of goods more ample..

As we have learned, good for the service these " frequent visitor " , grant to surprise can dig the seasoned inn that will ever waited for flagship store to had worked in LV, GUCCI to grow, and 3 before frequent visitor mesh senior all that buy a hand come from at JOYCE, will already some experience that serve high-end client introduce frequent visitor net. (Huang Kai)

(Wang Jing of our newspaper reporter also has contribution to the article)

(Article origin: 21 centuries economy reports an author: Old Xiao Ping)

jingruizm

From course gucci bags of study David of 5 years is beautiful gucci bags outlet tastes a of the net to buy a hand, at ordinary times gucci bags sale the job is contact with of as fashionable as of real gucci bags all kinds abroad brand. Since joining a company, its experience discounted gucci bags the deepest is " Chinese consequence " : "When original gucci bags just going, think international leather gucci bags big shop sign is bad contact with, but they listen to us come gucci bags outlet from China, very polite. " before designer gucci bags this, of David purchase experience the brand of home of main be gucci bags 2011 confined to.

In fashionable bound, gucci handbags buying a hand is profession of a kind of high end, can rise join of gucci bags crowd of brand business, channel, consumption. louis vuitton outlet News briefing of a fashionable dress, senior buy a hand gucci outlets to often be asked the first to sit.

The louis vuitton bags core of David works, the brand that accords with website fixed position certainly namely, collaboration that finds brand business to build stability next concerns. Beautiful tastes net interior to set a 7 people decision-making council, the element establishment such as category of degree of reception of the consequence according to the brand, market, product list of a brand, include brand of big shop sign of international a gleam of, international brand deputy card, world-famous stylist among them.

Buy a hand people busy, result from domestic on-line luxury consumes a gate already open. Came last year this year July, in the financing that amount of website of Chinese electron business affairs is 4.13 billion dollar, extravagant category is occupied 5.8% , financing pen number was occupied 11.2% . The data that releases according to watching international easily shows, luxury net of China of the 2nd quarter bought the market to trade 2011 dimensions achieves 3.45 billion yuan. Anticipate annual trades the forehead will achieve 16 billion yuan, chinese vogue consumes the purchasing power of the crowd to magnifying quickly.

China buys a hand

Nowadays, almost all and fashionable website can emphasize those who buy hand group building, for instance beautiful tastes a net to have abroad group to exceed 50, among them North America exceeds 20, europe has 15, the native land group that buy a hand exceeds 50; Walk along beautiful net to show overseas group to make an appointment with 20 or so, and the native land group that buy a hand has about a hundred person, predict abroad 2012 group goes to augment 50 people.

Research center of luxury of classics trade university carries out director Dr. Zhou Ting outside such explanation buy hand and common the difference that purchase: With paragraph dress, buyer is used to from S date, L date, XL date each take 5 in the dress of 3 kinds of dimension, "Does Taoist priest of the experience that buy a hand come what degree? L date can sell 10 in China, s date takes 5, XL takes two enough. Buy a hand to be able to be opposite cost, demand and popular trend undertake be judginged integratedly, especially advanced buy a hand, feel in the industry climb boil dozen old, yearly salary is basic 1 million above. " .

Walking along beautiful net to combine yellow interest of officer of father, chief strategy to look for the 3 gist that buy a hand to beg is, "Maths ability of good, negotiation is strong, enthusiastic tall " ; What Yang Peifeng emphasizes is hold popular trend " smell " , too middle commodity consumer looked to do not have a feeling, too the kinds or types of goods of lead is easy and slow-moving be bungled on him hand, wanted result is " just can precede the masses half pace " .

Beautiful tastes net CEO Yang Peifeng to admit, the old brand supply of goods of before the rank 50 is really bad to search, beautiful is tasted do poineering work inchoate, get like from abroad discount store goes to Aotelaisi sweep money. In his observation, up to now, website of domestic neither one can reach immediate strategy to cooperate with top luxury brand.

The explanation of yellow strong individual is, big sign is so good in business of Chinese ground store that big sign consider come nevertheless, had not responded the co-worker on the net for nothing. Bostonian advisory company (BCG) Lv of president of division of copartner, big China shakes to say, "To rich consumer, they still the praise highly actual contact in hypostatic door inn, and brand company also hopes through its spotless service maintains his plush figure, accordingly, the channel on the line is inspected only by brand business more is sale, communicate a kind of channel that serves with the client. The channel on the line is inspected only by brand business more is sale, communicate a kind of channel that serves with the client..

Come so, this go canvassing capacity that unusual trial buys a hand. If has a horological brand to prepare to enter China, a paragraph of typical go canvassing actor's lines may be such: "Does class locate preparation stands by day shuttle or Kadeya? Otherwise we are preferential an intermediate price, take the place goods on trial sale on the website. This is the benefit that the website sells, take consumer data set up a pole and see its shadow-get instant results, if exchange a hypostatic inn data one year,ability can go out come. Actually, the income that Chinese consumer envisages without you is so high, be inferior to lowering market of a bit education for commodity price to us, we have off-the-peg about a hundred 10 thousand users group, also saved you to make advertising money at random. " these are to buy a hand people commonly used " skill " , but brand business people be persuaded, going to what go to or pay close attention to because of them is the Chinese purchasing power that after these buy the back of hand, represents. Huang Jin ever had encountered tabulation trader of Europe, before some brands come in one year sale does not cross 100 million U.S. dollor, but come to China can magnify multiple, "We cut price with their your writing, neither one person rises can go " .

"I follow a brand of American to exchange views, the family comes up to ask, if give you Chinese market, how much can you sell? 3 years Chinese cable business consumed a crowd in the past buy ability and brand to upgrade to be able to see, we make many brands the sales promotion of a month is touched on family only store sales volume of 1 year. " Huang Jin says, take beautiful network the sales volume of individual SKU ever had achieved thousands of.

Luxury paths

Actually, to the website, the individual capacity that buys a hand is in operation initial stage is very main, its person arteries and veins and fame can be helped find a few right brands, but the development as operation, the fixed position of website oneself, dimensions and service are increasingly important.

Taste a net to be with beautiful exemple, its are at present online the brand of sale exceeds 500, much and brand business collaboration are used " consignment " operation mode, namely the merchandise stock that the website asks brand business withholds certain amount, the kinds or types of goods of the Chinese consumer preference that suits by the concentration that buy a hand organizes special performance to sell an activity especially, use in front next " special in a limited time sell " the form undertakes commodity is sold, wait for " sell especially " after the activity ends, brand business delivers goods according to sale status beautiful tastes a net, beautiful tastes a net to undertake sorting is packed kinds or types of goods carry amounts to consumer.

In the meantime, beautiful tastes a net to perhaps be become to a few strong brand category of season sell like hot cakes also can undertake batch is purchased directly. But below general situation, the acceptance keeping a copy that beautiful tastes a net to want to make certain sales volume only before the activity can, do not need to pay a good deal of commodity to purchase fund in early days, reduce commodity cost then, assure commodity price advantage.

Besides sell goods, brand people also often need a few valuable information, the website is for instance specific what design sells well in China, why can you sell well? What kinds or types of goods designs the aesthetic view that accords with a Chinese quite to wait a moment? In what is district kinds or types of goods more welcome? Suit to do activity of what promotion sales promotion again, a lot of brands people also hope website people provide such detail information, for instance, beautiful tastes a net buy a hand people can remind say, china compares popular blue this year.

David discovery, stylist brand and independent stylist brand, they go up to the net channel is interested most, because come to China cost of domestic set up shop is high, the initiative cost that sells on the net is very low, especially if have the client with good reputation group first-rate, be equivalent to free promotion. The net is tasted in beautiful, introduce include case bag, watch, adorn article wait for brand of stylist of international of 7 large category to already exceeded 200.

Magazine of Qian Xinrui fashion " SHOPPER thing " the almirah net that the publisher holds Li Jia of editor in chief concurrently to coagulated to establish to cooperate technically with international stylist brand this year. Simple for, almirah net makes an appointment with international to become through the autograph red stylist, the product them the formal sale with electronic business affairs. Ever served at JEAN PAUL GAULTIER of brand of class of French national treasure, BCBG of brand of American popular market, and the United States that appears in popular beauty drama again and again is become red brand CC SYKE, TREESJE is brought into by almirah net etc subordinate.

Li Jia coagulates express, "In fact, I observe domestic fashionable network purchases a territory most the problem of core is to do not have enough much better commodity " . Accordingly, be inferior to disentomb supply wider stylist brand.

According to Introduction Zhou Ting, the United States " special in a limited time sell " website Gilt sells it is the brand is hit not just lose money, channel of real replenish onr's stock comparatives to come from the atelier at stylist partly, because business of the brand in atelier work often buys a few work only, those who remain is right stylist will tell is reject, but this kind of product has design feeling, it is unique, may arouse the interest with partial distinctive consumer, stock cost is inferior. Zhou Ting notices, china's richest estate has fallen into disuse conciously a few so called " big shop sign " , turn and loving at reflecting its idiosyncratic, savoured stylist brand.

Inside course of study already somebody realizes this problem, for instance Huang Jin, Yang Peifeng expresses to will increase the strength that introduces stylist brand. Before beautiful tastes mesh with every month 5-8 the speed of the brand introduces international stylist brand and international tide card, but short-term inside still can hold to " special in a limited time sell " operation mode, after all capital uses efficiency tall, to consumer consumptive trend holds more agile.

Be aimed at Zhou Ting's view, david thinks, "Special in a limited time sell " the multitude that has one part fractionize euqally, "Really consumer blame sells at a discount to be not bought " , but, he agrees with Zhou Ting to say, do not put eye on big sign, the key is can careful ground discerns a stylist brand that has an outlook, in advance establishs connection.

But, "Sell especially " beautiful to going net just complements one kind, its strategy fixed position is a convention that fashionable name tastes sell terrace. In the light of Beijing east this plants the store integrated kind of competition of the website, huang Jin says, managing what fashionable category is short of is not money, however " person and the commerce that are based on a person concern " . Start because of fashionable industry of China later, commerce concerns building is to just begin only.

Advanced before long, yang Peifeng still saw to the United States the author of Gilt holds CEO Kevin Ryan concurrently, latter shared 2 many hours enthusiasticly with Yang Peifeng, do not have to Gilt mode any reservation. Besides planning to enter China inside 9 years, kevin Ryan still tells him, gilt also planned to add the channel that tastes when Ji Xin -- the path key that this means low is exclusive get the upper hand of no longer.

Be in probably before long future, luxury discount website of China people also can enjoy equal treatment: Deliver the vogue when season the netizen, but this kind to supply of goods accuse force, the time that still needs to comparative will breed.

(Dang Yongjia of our newspaper reporter also has contribution to the article)

Read related

Manage " frequent visitor "

On September 8 morning, the president Chen Renzhong of frequent visitor net appears unusually busy, because every week 4 afternoon, the product that the website can mail a form to give out network of a luxury to sell especially with report is premonitory. Since the line on this year May, frequent visitor net held luxury more than 10 times to sell especially in all meeting.

The ease that is the line on this year together still net, just reach product extension 500 SKU (unit of the smallest goods in stock) . The flagship store that this company is running below the line 800 square metre at the same time -- grant to surprise meeting.

These two companies that all are located in Shanghai have a common characteristic: Have resource of distinctive supply of goods. And this industry, whether to have stable supply of goods, deciding the competition ability of the company directly.

The president horse beautiful appearance of frequent visitor net ever was the president of group of JOYCE of inn of fashionable dress of Hong Kong costly brand, its great-grandfather and Ceng Waizu father hundred established to apply general merchandise of general merchandise He Yongan first in Shanghai respectively before New Year, its parents is the author of JOYCE. The brand such as GUCCI, VERSACE, MARC JACOBS, DKNY is the earliest it is introduce Hong Kong by JOYCE.

"The distinction with we and other luxury the biggest website depends on supply of goods, " Chen Renzhong say, "All kinds or types of goods of the line on us are as direct as brand business negotiation, although from the agent there take money, also can get the permission of brand itself first. " come so, below the circumstance that makes sure kinds or types of goods is to be tasted really, consumer can be obtained and brand brand shop purchases similar after service. Under photograph comparing, other website is taking goods to go up often " each shows special prowess " , wait like overseas area agent, Aotelaisi. Among them difference depends on, "The means taking money of website of majority home luxury is brand of steer clear of, those brand business do not know his goods is in their hand, also do not talk to go up service. Also do not talk to go up service..

Ease still net CEO Zhao Shoukun expresses, manage this kind of commodity, the link that supplies catenary to give an issue the most easily depends on supply of goods whether be being stabilized. "Luxury brand pays attention to the supply of goods that controls his very much, if kinds or types of goods is gotten in Duan Fang of a certain time too much, too too flush, can affect the high-end figure of the brand secondhand, " Zhao Shoukun expresses, "Not be to capital can be taken arrive. " according to introducing, the ease that Zhao Suo is in is costly limited company of electronic business affairs, its copartner is having the resource of Japanese luxury agent, "We are OK from Japan take over there one class agent when season commodity, partial commodity still can be accomplished as synchronous as Europe " .

the sale with respect to luxury, zhao Shoukun looks, "Home is sold in the luxury on the net should not be to erupt the growth of type, because luxury pays attention to fashionable brand pursuit, the precipitation that needs at least 10 years. " accordingly, the flagship store of its Shanghai grants to surprise meeting, provide service of the special performance that close store for high-end client, also established guide technically purchase adviser, look in Zhao Shoukun, "We are very much the client is client of the class that buy a hand, be familiar with this industry extremely " , provide the service that matchs only, ability moves client.

And Chen Renzhong also is having experience likewise. "The website names call frequent visitor, it is hope cause client group it is the those familiar luxury industries, person that has more intimate knowledge to the brand, is not the first or the new customer that buys the 2nd times group. " he expresses, "We hope to make frequent visitor into relatively small the community on numerous net, the people that is interested in vogue can be here each takes what he needs. The people that is interested in vogue can be here each takes what he needs..

In addition, compare a lot of luxury websites with low the notion that discount will attract discharge, frequent visitor net more those who care about is a website build " illicit close sex " . Chen Renzhong expresses, "Consumer use Baidu, Gu Ge can not search the quote on frequent visitor net, come so, the retailing shop that this won't pound a line to fall " . And Zhao Shoukun also cares the relation with brand business to safeguard quite. He expresses, "We plan reopen of immanent whole nation 3 years to set 20 experiences shop, obtain the credit of brand business further through network dimensions, make the supply of supply of goods more ample. Make the supply of supply of goods more ample..

As we have learned, good for the service these " frequent visitor " , grant to surprise can dig the seasoned inn that will ever waited for flagship store to had worked in LV, GUCCI to grow, and 3 before frequent visitor mesh senior all that buy a hand come from at JOYCE, will already some experience that serve high-end client introduce frequent visitor net. (Huang Kai)

(Wang Jing of our newspaper reporter also has contribution to the article)

(Article origin: 21 centuries economy reports an author: Old Xiao Ping)